Mobile Sales · Routing

Every rep on the right route, every day.

Smart route planning that cuts fuel, frees up hours, and fits more customers into the day. No spreadsheets, no building tomorrow's route at 7 a.m.

Today's route · Mon May 04
LIVE
START 1 2 3 END
Distance47.3 km
Time1h 45m
Fuel saved3.2 L
30%
Less fuel consumption per route
+5
Extra customer visits per rep, per day
2h
Returned to every field workday
0min
Time spent building the route each morning
Before and after

Same team, two very different days.

The gap between a hand-built route and a cifraHQ-optimized one is not marginal. The same customer list, viewed two ways.

Manual · spreadsheet

The improvised route

Zigzag between customers, doubling back on the same streets, decisions made on the fly.

Total distance78.5 km
Time on the road3h 12m
Fuel7.8 L
Visits completed8
Planning time35 min
Optimized by cifraHQ

The route at its best

A single sweep, ordered by proximity and time window. The rep just drives.

Total distance47.3 km -40%
Time on the road1h 45m -45%
Fuel4.6 L -41%
Visits completed12 +50%
Planning timeInstant
Capabilities

Built for the people on the street, not the people watching maps from the office.

Six capabilities that hit the rep's phone and the manager's dashboard at the same time.

01

Algorithmic optimization

Calculates the best sequence by weighing distance, traffic, customer priority, and time window. What a human would need hours to do, the system solves in seconds.

02

Real-time traffic

Plugs into live traffic data. If an avenue closes or congestion appears, the route reorders itself without waiting for the rep to get back to the office.

03

Time windows

Each customer has a delivery or visit window. The system respects it and plans the arrival within the slot, not ten minutes early or two hours late.

04

Multi-day planning

Distribute the full customer book across the week. Balanced loads for every rep, no Friday pile-ups and no Monday gaps.

05

VIP priority

Flag customers that cannot be skipped and the algorithm guarantees they enter today's route in an efficient slot, not at the end when there is no time left.

06

Defined territories

Assign each rep a geographic zone. Routes respect territory boundaries and maximize coverage without teams stepping on each other.

Workflow

From customer book to ready-to-drive route, in four stops.

1
Select

Pick which customers to visit today from the book, or let the system suggest based on visit cadence.

2
Set parameters

Define time windows, priority levels, and constraints like lunch breaks or fixed appointments.

3
Compute

The algorithm builds the optimal sequence considering distance, traffic, and every constraint.

4
Navigate

Turn-by-turn directions hit the rep's phone. If the day shifts, the route reorders itself.

The workday

A day, in proper order.

A typical cifraHQ rep's day: leave the distribution center, four customers, return. Each stop with its context and estimated time.

Distribution center
Load product, review route
8:00
1
Supermercado Los Andes
Restock + new order
8:35
2
Farmacia Central
Monthly delivery
9:20
3
Restaurant El Padrino
Weekly order
10:05
4
Hotel Marriott
VIP account · priority
10:50
Return to center
Close orders, report
17:30
Visits
12
+50% vs manual
Distance
47 km
-40% driving
Driving time
1h 45m
-1h 27m vs manual
Fuel
$4.80
Per rep, per day
Tip: The route re-optimizes itself if the rep adds an urgent visit or skips a customer. Nothing to redo by hand.
Connected

Works with the rest of cifraHQ, not separately.

Today's route knows what each customer ordered, what they owe, and what is loaded on the truck right now.

Next step

Your field team deserves to arrive earlier and head home sooner.

See how much you can save with your real routes. A certified partner can build a tailored demo for your operation in less than a week.